Sourcing leads through social media marketing and then transitioning them to an email marketing campaign is a strategic approach that capitalizes on the strengths of both channels. Social media platforms have billions of active users, providing a vast pool of potential leads. It is therefore the perfect platform to create awareness of your product or offer. It is however imperative to transition your leads to your own email list.
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AuthorCobus van der Merwe Archives
November 2023
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