A sales funnel can be described as:
The theoretical journey that customer prospects (leads) follow from a stage of capturing their interest until there is a resulting outflow of doing business in the end.  As can be expected, there will be more initial interest (leads) and fewer actual purchasing clients, hence the funnel shape that is used to describe the different stages.

Attraction marketing is a strategy of attracting people to:
1 Yourself, 
2 The solutions you have to offer them; and 
3 The product/s that you have on offer and which they have a need for.

​If I was to ask five people what their definition of being successful is, chances are good that I will be getting five different answers. 

I actually did the exercise and it was rather interesting to hear everyone’s answer.  None of these different answers can however be viewed as wrong. 
Each one is right in their own way and within their own context.