Best Network Marketing
Network Marketing Product Choice.
Network marketing is a business model that is making use of a distributor network to build and expand the business.
Network marketing is sometimes also referred to as Multi-Level Marketing. (MLM).
There are many well established network marketing businesses, the concept of networking is however often exploited by scrupulous entrepreneurs who are misusing network marketing to promote Ponzi or pyramid schemes. Many people therefore tend to view all network marketing businesses as Ponzi schemes, which it is definitely not.
It is therefore of utmost importance that you do a proper due diligence of a business opportunity before you venture off into a MLM business offer.
There are many well established network marketing businesses, the concept of networking is however often exploited by scrupulous entrepreneurs who are misusing network marketing to promote Ponzi or pyramid schemes. Many people therefore tend to view all network marketing businesses as Ponzi schemes, which it is definitely not.
It is therefore of utmost importance that you do a proper due diligence of a business opportunity before you venture off into a MLM business offer.
Whatever you do choose to sell, remember one thing.
Network Marketing is a relations business.
To have long term success, you will have to be willing to connect with your clients.
In other words, to be successful in network marketing, you have to be prepared to show your face and you need to keep face value.
My first criteria in product selection will thus be the following:
- Am I willing to be associated with what I choose to promote?
Clarify it with yourself if you will be prepared to stick your face to the label of your product. Do I expect the product to contribute to the positive relationships that I am building with my clients, or is it a risky product that have the possibility to harm my business?
Network Marketing is a relations business.
To have long term success, you will have to be willing to connect with your clients.
In other words, to be successful in network marketing, you have to be prepared to show your face and you need to keep face value.
My first criteria in product selection will thus be the following:
- Am I willing to be associated with what I choose to promote?
Clarify it with yourself if you will be prepared to stick your face to the label of your product. Do I expect the product to contribute to the positive relationships that I am building with my clients, or is it a risky product that have the possibility to harm my business?
My second criteria in selecting a network marketing product:
- Is it a useful and quality product which has true value without the accompanying marketing plan?
In other words, would I have purchased it as a standalone product and have use for it, regardless if it was attached to an affiliate program or a marketing plan?
If you can’t answer “Yes” to the above, don’t waste your time any further on this product. Should a product be dependent on a MLM marketing plan to have a reason, you may very likely find yourself to be in a pyramid scheme when promoting such.
- Is it a useful and quality product which has true value without the accompanying marketing plan?
In other words, would I have purchased it as a standalone product and have use for it, regardless if it was attached to an affiliate program or a marketing plan?
If you can’t answer “Yes” to the above, don’t waste your time any further on this product. Should a product be dependent on a MLM marketing plan to have a reason, you may very likely find yourself to be in a pyramid scheme when promoting such.
The third product selection criteria:
- As with all businesses and products, supply and demand dictates price acceptability and market penetration possibilities.
Make sure that there is a user demand for the product and that the pricing is within industry parameters.
- As with all businesses and products, supply and demand dictates price acceptability and market penetration possibilities.
Make sure that there is a user demand for the product and that the pricing is within industry parameters.
Lastly, expand your business in honesty:
- Be honest and open about your products and offers.
Once you have selected your products and your business start gaining momentum, you will find that many of the business tools that you will be using to promote your offer has affiliate plans. It is just logical that such will be filtered to your down-line, creating handy cash-flow to cover overheads.
Another scenario that may come up is that, while you focus on promoting your primary products , you discover a handy plug in opportunity that can be run side by side to your main offer. It may be very handy to create cash flow and/or cover marketing expenses. I prefer to be open about such in my offerings. I call it by name a “plug in offer” to run side by side with my main offer and tell my prospects exactly what it is.
- Be honest and open about your products and offers.
Once you have selected your products and your business start gaining momentum, you will find that many of the business tools that you will be using to promote your offer has affiliate plans. It is just logical that such will be filtered to your down-line, creating handy cash-flow to cover overheads.
Another scenario that may come up is that, while you focus on promoting your primary products , you discover a handy plug in opportunity that can be run side by side to your main offer. It may be very handy to create cash flow and/or cover marketing expenses. I prefer to be open about such in my offerings. I call it by name a “plug in offer” to run side by side with my main offer and tell my prospects exactly what it is.
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Cobus van der Merwe
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