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MY BUSINESS WHY
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Conversation Starter

2/24/2025

 
F.O.R.M.
​
How to use the easy-to-remember abbreviation “FORM” to guide you in an ice-breaking conversation.
Starting a conversation with a new prospective business contact can be a little daunting.
​​The abbreviation "FORM" is a simple memory aid that can help you navigate the discussion smoothly. 
FORM stands for:
Family, 
Occupation, 
Recreation,
Message. 
​
This concise tutorial will walk you through a step-by-step process on how to lead an effective ice-breaking conversation with a prospective business contact.
Family:
Begin by offering a friendly greeting and introducing yourself. Ask non-intrusive questions about the person's family, such as "Do you have any siblings?" or "Tell me about your family." Listen attentively to their responses, and show interest by nodding in agreement, demonstrating that you are genuinely engaged in the conversation.

Occupation:
Transition the discussion to their occupation. Use prompts like "What do you do for a living?" or "Tell me about your job or role as..." Again, listen carefully to the details they share about their work, and try to remember relevant information.

Recreation:
Next, direct the conversation towards their interests and hobbies. Inquire about their leisure activities with questions like "What do you enjoy doing in your free time?" or "How do you unwind after a long day?" Show genuine interest in their passions by adding cues like "That sounds interesting" or "Tell me more about that." This will encourage them to share more about their personal preferences.

​Message:
As the discussion comes to a close, summarize the key points you've learned about the person's family, occupation, and recreation. This demonstrates that you were genuinely interested and attentive during the conversation. Briefly share a little about your family and interests to keep the dialogue flowing, but remember to keep it concise. Generally, people prefer to talk about themselves, and you want to keep the focus on the prospect and fulfil their needs.
  • Think about the messages you can derive from the information you have gathered from what the prospect told you, and how you can connect any of it to your business offer.
  • In turn, propose your key message (offer) as the solution that the person may need and/or desire. ​
By following the “FORM” approach, you will not only create a meaningful connection with your prospective business contact but also gain valuable insights to tailor your business offer effectively. Remember to be authentic and attentive, and the ice-breaking discussion may set the stage for a successful business relationship.

10 Reasons why email marketing is a must for your business.

11/22/2023

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​Sourcing leads through social media marketing and then transitioning them to an email marketing campaign is a strategic approach that capitalizes on the strengths of both channels. 

Social media platforms have billions of active users, providing a vast pool of potential leads. It is therefore the perfect platform to create awareness of your product or offer.  
10 Reasons why email marketing is a must for your business.
It is however imperative to transition your leads to your own email list. ​

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The Decision of a SUCCESS MINDSET

7/6/2019

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​You and your success mindset towards your business.
​
So many people fail in business because they don’t start at the beginning and lay the right foundation. 

 …A foundation for success that is.  They miss the actual starting point.
Eric Worre - Decision- My Business Why

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2. How to create a lead magnet.

6/6/2019

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Picture
This is a step by step tutorial on:
How to create a lead magnet.

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1. Product Choice and Research

6/2/2019

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You may already have a product that you  promote, or you may still be looking for the ideal product. You may even be a seasoned marketer in your traditional off-line business and be looking at adjusting your product approach to have success in online network marketing.
​
On the other hand, you may be considering online network marketing as a business option that you want to explore and you are not yet sure which product to choose to bring you the best results. 

This will help you in making your choice.
My Business Why / Product Choice
Products can be anything, from a physical product that is shipped to the client, an electronic information product or even training in a specific field. ​

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What is a sales funnel?

5/22/2019

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A sales funnel can be described as:
The theoretical journey that customer prospects (leads) follow from a stage of capturing their interest until there is a resulting outflow of doing business in the end.  As can be expected, there will be more initial interest (leads) and fewer actual purchasing clients, hence the funnel shape that is used to describe the different stages.
What is a Sales Funnel?

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What is attraction marketing?

5/19/2019

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Attraction marketing is a strategy of attracting people to:
1 Yourself, 
2 The solutions you have to offer them; and 
3 The product/s that you have on offer and which they have a need for.
What is attraction marketing?
The following Seven Steps Of Success In Attraction Marketing will serve as a very good foundation in understanding the concept and it will assist you to easily apply it for your benefit.

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How do you define success?

5/5/2019

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​If I was to ask five people what their definition of being successful is, chances are good that I will be getting five different answers. 

I actually did the exercise and it was rather interesting to hear everyone’s answer.  None of these different answers can however be viewed as wrong. 
Each one is right in their own way and within their own context. 
My Business Why - Business, Marketing and Motivational ContentPicture
…May I ask you, before you read further, to write down your definition of being successful on a piece of paper?

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Looking for purpose? ...WHY!!

1/1/2019

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Stop for a moment and ask yourself the question; WHY?​

 “Why do you do this, or why do you do that?
It is not such a silly question as it may sound. 

Listen to this:
Discover your WHY  ...and find your PURPOSE 
Looking for purpose? ...WHY!!
Please bear with me through the following example:

 Say for instance you enroll yourself in a new course in online marketing, or blog writing as an example. You start off with great enthusiasm and you follow the tutorials to the T. You apply what you learn and you’re rather proud of the progress you’re making.  

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    Cobus van der Merwe
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